2002 Founding Charter «Dairy Brothers » positioning itself as a cultural and social organization that aims to develop the competitiveness of Russian music market , to attract sponsors and investment, and ultimately, the development of cultural ties between Russia and other countries , participation in international festivals and international projects. Sandler Show project — the main presently the object of attention of the Charter.
Igor Sandler Producer Center is a new and unique product of the entertainment industry. It is based on the synthesis of music and theater arts. This is not a concert or a musical. This performance, in which the scene unfold dramatized scenes, like the one that we used to see in the music video, with the only difference being that the action takes place in front of us, in real time. Music of the show is also quite difficult to classify.