The basic principle underlying the establishment of the company ERG — clear and principled position in the implementation of the goals and objectives outlined the requirements of the present time.
And this position is as follows:
Complete lack of desire to sweep the world soulless and cheap tools. This is akin to the production of poor-quality artillery shells , which is able to produce only a single shot, and not hitting the target, crumble into dust.
• Each tool should have a higher degree of reliability !
• Stringent selection of tree species exclusively musical special degree of exposure, a certain percentage of moisture , and only a professional cut ( 4A and 5A to master Grady ) !
• Individual approach to each instrument.
( Check for special equipment acoustic data tree , pedantry in finishing , assembly and tuning your guitar )
• Failure to use a tool to work on exotic species of wood that do not meet the technological and musical requirements of this type of work.
• The maximum ergonomics, comfort and convenience.
• The persistence of traditional , style and other features of the existing world of legendary brands.
• A scientific approach to design, sound and production using the latest achievements of Israeli and world technologies in freehold .
• Constant contact with the creative musicians whose experience is the main driving force towards perfection.